Public Relations Expertise

As a seasoned PR consultant, I specialize in drafting compelling press releases that resonate with, international, national and regional publications.

My extensive experience in media relations allows me to foster and grow strong relationships with key media outlets, ensuring favorable collaborations.

To support my clients, I provide comprehensive media training and detailed interview preparation, helping them feel safe, comfortable, and confident in their media engagements.

Interview Article

+

Ads

In order to bolster the Onshore wind farm developments in the region of Västernorrland county, I initiated a employer branding campaign in cooperation with the project managers.

The goal was to create brand awareness with job ads in the region targeted in the local publications.

The interview article functioned as a conversation piece to give insight about what it takes to become a wind turbine technician.

Rwe Renewable Sweden
Onshore Employer Branding

Year
15/03/2024

Interview Preparation

For high-stakes interviews

When the Södra Victoria Offshore development wind farm was rejected by the Kalmar County Administrative Board for a Natura 2000 permit, it was essential to address local media to correct misconceptions. I thoroughly prepared Matilda Machacek for her interview.

SVT Småland Interview

Key Preparation Steps:

  • Setting Up the Interview: Coordinating logistics and communicating with the journalist.

  • Defining the Setting: Choosing an appropriate environment for the interview.

  • On-the-Record Conversation: Ensuring clarity and accuracy in statements.

  • Direct Quote Verification: Checking quotes before publication.

  • Focusing the Interview: Outlining key topics and messages.

  • Providing Background Information: Offering CV and career details.

  • Reviewing Recent Articles: Understanding the journalist's style and perspective.

Interview Objectives:

  • Raise awareness of the company's ambitions.

  • Attract new employees.

  • Highlight relevant projects.

  • Focus on activities over political discussions.

General Key Messages:

  • Communicate the company's vision and strategies clearly.

  • Emphasize significant achievements and future goals.

Articles

  • RWE utnyttjar den svenska vinden till fullo på vägen mot en hållbar framtid

    Läs mer

  • Stå upp när det blåser-ledande energibolag vill investera stort i sverige

    Läs mer

  • Lukas Toljamo brinner för vindkraften, vindturbinsteknikern från RWE

    Läs mer

Press Releases

  • Vindkraft på uppgång globalt

    Länk

  • Nya turbiner monteras i Örken

    Länk

  • RWE commissions extra turbines

    Link

  • 10th anniversary of wind farm

    Link

  • RWE överklagar beslut

    Länk