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Communications
< Communications
My communication philosophy centers on the strategic use of storytelling to create engaging, emotionally impactful, and credible messages. This approach ensures that communication efforts are not only noticed but also inspire and drive the desired change.
Case
RWE is a German multinational energy company with global operations, leading the way to a green energy world. RWE Renewables has operated on the Nordic market since March 2018.
RWE Renewables Sweden is relatively unknown on the Swedish market, I had the opportunity to spearhead and develop a national branding campaign.
Storytelling
In Sweden, opposition to wind farm developments is significant, driven by concerns about environmental impact and landscape disruption.
However, effective storytelling has the power to shift perceptions and turn opposition into support.
A great example is the national branding campaign, featuring a native article along with digital and print ads to educate the public about wind farm development.
We helped prepare Matilda Machacek, Vice President Offshore Development Nordics at RWE, for her interview by providing questions, answers, and a first draft of the article.
Through storytelling, Matilda highlighted the urgent need for more electricity and the efficiency of offshore turbines harnessing stable sea winds.
This comprehensive campaign demonstrates how strategic communication can effectively change public perception and garner support for renewable energy initiatives